Steve Hayes
2012-12-28 04:08:07 UTC
Yet most of the stores that have closed recently have been large,
overextended, debt-laden chain stores. Independent bookstores
have actually been holding relatively stable (since most of them were
killed off by the chains) and even growing in some places. There are
1) Physical bookstores can provide a sort of human-to-human customer
service that no online outlet can.
2) Physical bookstores can serve as a gathering place for a literary
community (like Livejournal but Real Life), which gives a bookseller
the opportunity to move inventory by hosting speaking series on
current events, offering signed copies, and so on.
3) A number of distributors now offer e-books to the retail channel,
so customers can benefit from the customer service offered by a retail
bookstore while still getting electronic delivery for some or all of
their purchases. This also gives the retailer the opportunity to
upsell the customer to a more profitable product such as a signed
hardcover.
4) Publishers currently rely on book distributors and bookstores for a
significant amount of their working capital, so it is to their
advantage to support non-Amazon sales channels in their marketing and
promotional plans (e.g., by sending authors to bookstores when on
tour).
My son works for a chain of bookshops that has just been taken over by a largeoverextended, debt-laden chain stores. Independent bookstores
have actually been holding relatively stable (since most of them were
killed off by the chains) and even growing in some places. There are
1) Physical bookstores can provide a sort of human-to-human customer
service that no online outlet can.
2) Physical bookstores can serve as a gathering place for a literary
community (like Livejournal but Real Life), which gives a bookseller
the opportunity to move inventory by hosting speaking series on
current events, offering signed copies, and so on.
3) A number of distributors now offer e-books to the retail channel,
so customers can benefit from the customer service offered by a retail
bookstore while still getting electronic delivery for some or all of
their purchases. This also gives the retailer the opportunity to
upsell the customer to a more profitable product such as a signed
hardcover.
4) Publishers currently rely on book distributors and bookstores for a
significant amount of their working capital, so it is to their
advantage to support non-Amazon sales channels in their marketing and
promotional plans (e.g., by sending authors to bookstores when on
tour).
conglomerate whose MBAs are now busy trying to turn them into large,
over-extended, debt-laden chain stores.
They are wanting to introduce central ordering, and "greeters" to greet people
as they come into the shop, stands with energy drinks for sale, and such
things, all of which seem calculated to annoy regular customers of bookshops.
If all those plans are implemented, I, for one, will find it easier to buy
books from Amazon.
Now, if a book is not in stock, I can ask my son, and he orders it. When a
book of which I was a co-author was published a year or two ago, I asked my
son, and they stocked it in his branch. It's a rather specialised book, and it
has sold quite well there, because the branch is in a part of town where
academics live, and academics are the most likely market for such books.
Central ordering will destroy that kind of relationship, and will make it
easier to use Amazon.
I suspect that that is what is happening in most of the the bookshops that are
closing. They are being run by management gurus who know (or think they know)
a lot about management, but know nothing about books and people who read them.
They probably haven't read any books except those required for their course,
and there probably weren't many of those either, if it was done online.
--
Steve Hayes from Tshwane, South Africa
Blog: http://khanya.wordpress.com
E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk
Steve Hayes from Tshwane, South Africa
Blog: http://khanya.wordpress.com
E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk